About Us
 
Natural Choice began with a plentiful organic strawberry crop and a hot summer season. It was 1997 and Dean Walsh, president of Purepak Inc., one of the largest growers of organic produce in the world, needed a way to use his unexpected abundance of fruit. While pondering the future of the strawberries and looking for a way to escape from the summer heat, Dean decided to make sorbet. His timing was perfect. People were beginning to choose healthier, organic alternatives and Natural Choice quickly became the "natural choice" for foods free of pesticides and genetically modified organisms.

Once known only as a palette cleanser, Natural Choice is turning that notion on its head with the introduction of their organic sorbet. Making the puree from the fruit grown on Purepak's Southern California farms, Natural Choice combines fresh, organically grown fruit with organic evaporated cane juice and purified water. The result: sorbet so creamy and delicious that it's now a refreshing, healthy treat that's become a year-round favorite.

With the success of the strawberry sorbet, Natural Choice turned their attention to other fruits and other frozen desserts. "The fruit people" as they quickly became known, added more delicious sorbets and launched the first -- and still the only -- line of organic fruit bars.

Several thousand strawberries later, Natural Choice boasts a successful line of seven flavors of sorbets and six flavors of fruit bars, available at Whole Foods, Wild Oats and other natural food stores.